by Sheila Scarborough | Jun 3, 2015 | Economic Development
Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move in because the rent is... by Sheila Scarborough | Feb 19, 2013 | Instagram, Mobile, Photos and Images, Web Communications
Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my... by Sheila Scarborough | Apr 17, 2012 | Web Communications
I hear this a lot: “My organization/association/industry doesn’t really use social media, but maybe we should. Can you come speak to our group about it?” When I hear that, it’s akin to waving a red cape in front of a bull, because that is like... by Sheila Scarborough | Aug 23, 2011 | Facebook, Web Communications
Everyone from a newbie travel blogger to an experienced destination marketing organization has confessed to me that the only thing they pay attention to on Facebook is how to get more followers and bigger numbers. When I ask what they are even doing on Facebook... by Sheila Scarborough | Jan 16, 2011 | Blogs, LinkedIn, Meetings and Conferences, Web Communications, What This Blog's All About
I recently went against my own rules about working for free, but the result was winning a contest, connecting with a probable client and confirming in my own head that getting started with any organization’s social media strategy is actually pretty simple....