by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications
I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both... by Sheila Scarborough | May 13, 2014 | Facebook, LinkedIn, Tourism Marketing on the Web
(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think about the... by Sheila Scarborough | Jul 30, 2013 | Life-hacking and Tips for Better Living, Tourism Currents
I kept getting stuck. I would review, poke around in and scroll through while updating and grooming the different modules, but I couldn’t see what I was looking for…missing parts, parts that needed to be moved, parts that didn’t fit anymore. It was... 
by Sheila Scarborough | Jul 5, 2013 | Travel and Travel Media, Travel Post Friday
(Part of my very occasional Travel Post Friday series here on the blog) When two nutballs lie down on the ground, put their feet up and play with reflections, this is what you see. My friend and Tourism Currents co-founder Becky McCray and I are reflected in... by Sheila Scarborough | Jul 3, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media
Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog Exchange) travel blogging conference...