by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube
Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”... 
by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications
How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is... 
by Sheila Scarborough | Apr 4, 2022 | Email Marketing, Web Communications
At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, “So, let’s say I have 10 minutes to do something in... 
by Sheila Scarborough | Jul 8, 2021 | Blogs, LinkedIn, Tourism Marketing on the Web, Web Communications
(Third in a series – the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing...