by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... by Sheila Scarborough | Aug 30, 2012 | Better Online Content series, Meetings and Conferences, Web Communications
(Part of the “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Presentations about social media and online publishing are a lot more effective if the audience... by Sheila Scarborough | Nov 29, 2011 | Meetings and Conferences, Tourism Currents, Twitter, Web Communications
It can be difficult to keep up with current trends in tourism, hospitality, travel and technology….unless, of course, sleep is optional for you. For the rest of us mere mortals, fast-paced Twitter chats are invaluable. They are some of THE most useful hours I... by Sheila Scarborough | Oct 17, 2011 | Life-hacking and Tips for Better Living, Meetings and Conferences, Video, Web Communications
At the national conference for the AWC (Association for Women in Communications) I was excited to speak at a session with Maria Henneberry about creating and conducting online training through webinars. AWC organizes and runs a webinar series about a variety of... by Sheila Scarborough | Jun 15, 2011 | Tourism Currents, Travel and Travel Media, Web Communications
From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be...