by Sheila Scarborough | Apr 7, 2021 | Facebook, Tourism Marketing on the Web, Twitter, Web Communications
(Second in a series – the first post is about no budget destination marketing on YouTube and Pinterest and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes your budget is cut and there’s just no money for ads, or not... 
by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,... 
by Sheila Scarborough | Aug 14, 2015 | Tourism Currents, Twitter, Web Communications
Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that hotels, CVBs (Convention... by Sheila Scarborough | Aug 13, 2013 | Twitter, Web Communications
Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC... by Sheila Scarborough | Jun 4, 2013 | Meetings and Conferences, Twitter, Web Communications
One of my favorite ways to learn new things and network is through Twitter chats; a bunch of people get on Twitter at the same time, use a single hashtag to tie the discussion together and spend about an hour in a Q&A format with a specific topic, or sometimes a...