Sheila Scarborough
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No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
Everyday bravery for everyone

Everyday bravery for everyone

by Sheila Scarborough | Feb 6, 2014 | Life-hacking and Tips for Better Living, Meetings and Conferences

This was one of those presentations that becomes a turning point in one’s speaking career. It was different from almost anything else I’d done before, I enjoyed the experience even more than I thought I would, and it gave me confidence to make my book The...

How to increase the SEO and social media impact of video

by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly...
Making a video from photos for the Comanche Nation: Quanah Parker exhibit

Making a video from photos for the Comanche Nation: Quanah Parker exhibit

by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and...

One thing you can do today for better SEO

by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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