by Sheila Scarborough | Mar 20, 2012 | Hospitality and Hotels, Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Video, Web Communications, What This Blog's All About
After a thoroughly enjoyable day speaking and participating in Dell’s pre-SXSW Unconference for Small Business, I was asked at the after party why we at Tourism Currents feel so strongly that technology and social media can be helpful for tourism and...
by Sheila Scarborough | Dec 6, 2011 | Video, Web Communications
I saw a question by a New England DMO (Destination Marketing Organization) in the LinkedIn Group “DMAI Convention and Visitors Bureau Network” about how to best use online video – they had a few ideas but wanted to ensure that they “maximized...
by Sheila Scarborough | Aug 2, 2011 | Blogs, Meetings and Conferences, Tourism Currents, Twitter, Video, Web Communications
When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share. It does take more time up front, but increases the chances that more people will see the stuff that is...
by Sheila Scarborough | Jul 4, 2011 | Video, Web Communications
Ask yourself this question: when is video content better for your objectives than anything else, including photos or text? Answer – the best reason to shoot video is to show something interesting that wouldn’t be as powerful if shown any other way....
by Sheila Scarborough | Jun 15, 2011 | Tourism Currents, Travel and Travel Media, Web Communications
From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be...
