by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination... by Sheila Scarborough | May 15, 2012 | Web Communications
Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I noticed at... by Sheila Scarborough | Oct 17, 2011 | Life-hacking and Tips for Better Living, Meetings and Conferences, Video, Web Communications
At the national conference for the AWC (Association for Women in Communications) I was excited to speak at a session with Maria Henneberry about creating and conducting online training through webinars. AWC organizes and runs a webinar series about a variety of... by Sheila Scarborough | Jul 25, 2011 | Web Communications
In preparing the keywords section for our July 26 webinar with Travel Online Partners about SEO basics for tourism, I was struck by the obvious….if you have a rich vocabulary and are good at crafting descriptive sentences and well-organized paragraphs, you are... by Sheila Scarborough | Jun 28, 2011 | Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media, Web Communications
Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them? How can you best reach out to online publishers who can become champions for you? We’re offering a...