Sheila Scarborough
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No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...

How to increase the SEO and social media impact of video

by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly...

One thing you can do today for better SEO

by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...

How to use video in your marketing

by Sheila Scarborough | Dec 6, 2011 | Video, Web Communications

I saw a question by a New England DMO (Destination Marketing Organization) in the LinkedIn Group “DMAI Convention and Visitors Bureau Network” about how to best use online video – they had a few ideas but wanted to ensure that they “maximized...

No ordinary retweet: how to help content spread further online

by Sheila Scarborough | Aug 2, 2011 | Blogs, Meetings and Conferences, Tourism Currents, Twitter, Video, Web Communications

When you publish to the web, always consider the best possible way to spread your content as widely as possible, and make that content easy for people to share. It does take more time up front, but increases the chances that more people will see the stuff that is...
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About Sheila

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  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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